The concept behind Ego Lashes is to amplify the ego one naturally embodies. When we put on our clothing we are going for a certain look. When we get our hair done we are going for a certain look. When we do our makeup we are trying to capture a certain look, a feeling. Within all of the aforementioned elements we are adding to the pieces of us we already possess. Ego Lashes falls within the same realm. You don't have to change the ego you have or become someone else to convey a feeling of seduction, being poised or savvy. You can amplify your ego with Ego Lashes and let your ego do the rest. My Look. My Way. My Ego. When you hear the word Ego, What is the first thing that comes to mind? The word Ego is defined as the "I" or self of any person; a person as thinking, feeling, and willing, and distinguishing itself from the selves of others and from objects of its thoughts. Having the ability to amplify your natural ego is what Ego Lashes is all about. You are your own person and when you look good you feel good! We have placed the same thought into each one of our lash collections taking careful consideration of the ego amplification you are seeking. Ego Lashes are made from 100% Cruelty Free Mink and can be worn time and time again. Ego lashes are handmade, tied to cotton bands giving your eyes all the comfort in the world without causing any obstruction to your view. Packaged in our signature Ego Lashes keepsake box providing you with the perfect place to store the lashes when they are not being worn. Take on the Ego challenge and share with us how you amplify your ego. What have you done for your ego lately? Get Amplified with Ego Lashes.